Webflow is a platform that makes your dreams come true. You have unlimited options to customize and design your website in any way you want, and the best part is, you don't need any coding skills. In this Webflow eCommerce review, we will deep dive into the best options to align your website and checkout page with your brand.
We will review Webflow e-commerce capabilities, comparing it to other major platforms to highlight its unique features and advantages.
From customizable shopping carts and integrated payment systems to superior SEO tools and flexible pricing plans, we've covered everything you need whether Webflow is the right choice for your business.
Let's explore how Webflow stands out as a website builder in the competitive world of e-commerce.
Webflow's eCommerce Features
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Webflow offers a robust suite of eCommerce features.
They're designed to empower creators and entrepreneurs to launch and manage their online stores with ease and style. At the heart of Webflow's eCommerce functionality lies its customizable shopping carts and integrated payment systems, which ensure a seamless checkout experience for customers.
Additionally, the platform's comprehensive CMS product management allows users to effortlessly update products, manage inventory, and track orders without needing to code.
Webflow Website Builder Design Capabilities
The Webflow Designer is cutting-edge for its user-friendly drag-and-drop interface.
Though users admit it does present a learning curve, even beginners can start with basic Webflow templates and gradually progress to fully customized designs. Webflow offers a large learning hub, Webflow University, for both new and established web designers and developers using the platform.
This visual approach ensures that what you see in the design phase is precisely what your visitors will experience on the live site, making it easier to align your vision with reality.
Webflow CMS for Less Experienced Developers
For those who find the Designer a bit daunting, Webflow's CMS offers a more intuitive alternative.
It simplifies the process of professionally editing and updating website content in a Webflow project. The CMS (or content management system) allows you to make changes directly on the page in a simple fashion.
A common CMS update on a Webflow site would be:
- Adding or revising blog posts
- Managing your e-commerce product library
- Managing a library of landing pages
This capability is especially valuable for eCommerce site owners who need to update their stores frequently with new products or promotions, providing a perfect blend of simplicity and power.
The Webflow Editor is also a User-Friendly Feature: The Webflow editor interface is less complicated than Webflow's Designer. It allows users to edit text, images, buttons, and page settings. The editor can even be used simultaneously with Webflow Designer.
Quickly Comparing Webflow Penni Cart to Other eCommerce Platforms
When evaluating Webflow against other popular eCommerce platforms like Shopify, Wix, and WordPress, it stands out particularly for its superior customization capabilities.
Shopify is renowned for its ease of use and strong eCommerce focus with beautiful but rigid templates. Thankfully, Webflow offers unprecedented control over the design process. This allows animations and unique layouts that can significantly enhance the visual appeal of an online store.
WordPress is versatile due to its powerful plugins like WooCommerce. This often requires more technical expertise to achieve higher levels of customization and aesthetic finesse.
WooCommerce is indeed comprehensive, supporting various integrations such as reviews, rating systems, and a wide array of themes. However, it typically demands a deeper understanding of WordPress development to exploit its potential. Other disadvantages of WooCommerce you should be mindful of are:
- The platform is reported to have hidden expenses like plugins, themes and more customization options
- Multiple Plugins reduce website performance
- You need to be using a WordPress website
Webflow's edge in SEO is another critical advantage. The platform provides robust SEO tools that are seamlessly integrated, making it easier to optimize your eCommerce site right from the start.
This includes editing the following SEO elements like meta tags, alt texts for images, and benefiting from clean, semantic HTML5 code. This all contributes to better search engine optimization visibility.
You can even integrate Shopify products into Webflow. This offers the best of both worlds: robust eCommerce functionality and unparalleled design flexibility. This feature is particularly useful for those who want to enhance their Shopify store's design capabilities without abandoning the familiar Shopify backend.
SEO & Marketing Tools
Webflow excels in SEO and marketing tools, offering a comprehensive suite that significantly impacts an eCommerce site's visibility and effectiveness.
Features like automated sitemap generation and the management of 301 redirects help maintain site health and usability, which are critical for search engine rankings. Easy meta-tagging and alt tag editing streamline the optimization of site content for better indexing.
Additionally, Webflow’s CMS Collections and schema markups automate SEO tasks, allowing for rich snippets that enhance visibility in search results, thereby driving more traffic to your site.
Webflow Pricing and Value for Money: Is It Worth it?
Webflow’s pricing structure for eCommerce plans is designed to cater to a range of needs. Thankfully, a Webflow eCommerce site is relatively scalable while being affordable, starting from just $29 USD per month.
This basic plan is well-suited for new entrants looking for eCommerce capabilities. It features up to 500 eCommerce items, 2,000 CMS items, a fully customized checkout and up to three staff accounts.
However, if you have more than 500 products Webflow charges a monthly fee of 74/mo which makes users steer away from Webflow. If you have more than 2000 products Webflow will charge you 212/mo.
Even though there are many things you can do with the Webflow eCommerce platform, the pricing is quite a bit high compared to their major competitors. This is the main reason why Webflow eCommerce may not be the best option.
Webflow eCommerce Plans Scale With Company Size
As businesses grow, they require more advanced features. This could be anything such as higher item limits, CMS items or additional staff accounts.
Webflow offers tiered upgrades that provide greater capacity and business plan features. This pricing model ensures that businesses only pay for the features they need, making Webflow a cost-effective choice for both startups and established enterprises alike.
The Verdict: Webflow eCommerce Pros and Cons
Pros:
- High Customizability: Webflow offers unparalleled design flexibility. This allows for complex animations and unique storefronts for professional websites.
- Integrated SEO Tools: Features like sitemap generation, meta-tagging, rapid loading times, and schema markups enhance search engine visibility.
- No-Code Platform: Makes it accessible for users without technical backgrounds to build and manage eCommerce sites.
- Extensive Webflow University: Allows developers, designers and creators to learn to use the platform for maximum effectiveness.
Cons:
- Steeper Learning Curve: While user-friendly, the depth of customization options can be overwhelming for beginners.
- Medium Price Point: Prices can be relatively expensive (but aren't much more) compared to plans on other platforms.
Webflow is ideal for designers and businesses looking for detailed control over their site’s design and functionality without extensive coding. Webflow sites may not be the best fit for those who need a simple, low-maintenance solution or are on a really tight budget.
Conclusion of our Webflow Review for eCommerce Capabilities
Throughout this review, we've explored how Webflow stands out with its robust eCommerce features, superior design capabilities, and strong SEO tools.
Its pricing offers scalability. Like other platforms, costs can accumulate for advanced features, but there are fewer surprises with Webflow.
Webflow is particularly effective for those who value design, customization and brand distinction in their eCommerce platform.
Need a Fully Customizable Online Shopping Cart Experience?
For an even more enhanced eCommerce experience on Webflow, consider signing up for Penni Cart.
This Webflow-optimized shopping cart offers an immersive, customizable shopping experience to meet your business needs and delight your customers. Explore Penni Cart today to elevate your online store.
FAQ:
Can Webflow be used for eCommerce?
Yes. Webflow is a highly customizable, visual platform for building eCommerce sites. It allows designers to create unique layouts and animations, enhancing the overall shopping experience without any coding required.
Is Webflow for eCommerce worth it?
Webflow is valuable for those seeking a platform that allows for extensive customization and includes a powerful CMS, making it ideal for crafting distinctive, brand-aligned online stores.
Do Webflow websites rank well on Search Results?
Webflow websites tend to perform well in search results due to their clean code output. This clean code is more easily indexed by search engines, which can improve a site’s SEO ranking.
Do Developers Like Webflow?
Developers who prefer visual tools and are less confident in coding find Webflow appealing. It supports complex animations and design integrations, offering a code-free solution to implement sophisticated designs.
