Written By:
Bryce Choquer
Founder, CEO

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June 21, 2024
Article

Understanding Webflow Ecommerce Pricing: A Comprehensive Guide for 2024

If you’re planning on launching a Webflow ecommerce store, understanding the costs involved is crucial.

This guide dives into Webflow ecommerce pricing, covering plans, transaction fees, and the additional investments needed for enhanced functionality. We’ll help you navigate the financial aspects step-by-step, ensuring you’re well-informed to make budget decisions for your online business.

Key Takeaways

  • Webflow offers diversified ecommerce plans ranging from $29 to $235 per month, with differences in transaction fees, item limits, and features designed to cater to varying business sizes and needs.
  • Stripe and Paypal are enabled as a payment processor
  • Additional costs may incur for custom domains, advanced ecommerce features, and extended capabilities through third-party integrations, which should be factored into the budget when building an online store with Webflow.
  • Scaling a business on Webflow’s ecommerce platform benefits from tailored features, tax automation, advanced collaboration tools, and the possibility of transitioning from lower-tier to Enterprise plans to accommodate growth.

Decoding Webflow Ecommerce Cost and Pricing

Webflow Ecommerce pricing

Overall pricing categories:

  1. Standard Plan: $29 per month with annual billing or $42 with monthly billing.
  2. Plus Plan: $74 monthly when billed annually or $84 on monthly billing.
  3. Advanced Plan: $212 monthly when billed annually or $235 with monthly billing.

Each of these plans comes with a unique suite of features:

  • The Standard Plan offers checkout, shopping carts, and customizable email templates. Also, a 2% transaction fee and you can add up to
  • The Plus Plan caters to businesses with annual sales from over $5K up to $200K and offers 0% Webflow transaction fees.
  • The Advanced Plan allows up to 15,000 items, unlimited annual sales, and more staff accounts.

Since these plans offer a plethora of features and benefits, comprehending which one best fits your requirements is crucial. Whether you’re a startup looking for a cost-effective solution or an enterprise in need of advanced capabilities, Webflow has got you covered. Let’s further examine these ecommerce plans for a better understanding.

Overview of Webflow Ecommerce Plans

Webflow Ecommerce pricing

Webflow Ecommerce Plans are designed to integrate your store seamlessly. This improves the overall functionality into your website. Whether you're a small startup or a medium-sized enterprise, Webflow offers three distinct plans to suit various business needs.

Core Features of Every Webflow Ecommerce Plan

  • Ecommerce functionality integrated into general site plans.
  • Option to start with a general site plan and upgrade later.
  • Pay only the difference between the plans when upgrading.

The Standard Plan - Ideal for startups

  • $42/month (billed monthly) or $29/month (billed yearly)
  • Suitable for new businesses with:
  • 500 ecommerce items
  • 2,000 CMS items
  • 2% transaction fee

Plus Plan - Suited for growing businesses

  • $84/month (billed monthly) or $74/month (billed yearly)
  • Ideal for higher volume businesses with:
  • 5,000 ecommerce items
  • 10,000 CMS items
  • 0% transaction fee

Advanced Plan - Perfect for large-scale operations

  • $235/month (billed monthly) or $212/month (billed yearly)
  • Tailored for scaling online businesses with:
  • 15,000 ecommerce items
  • 10,000 CMS items
  • 0% transaction fee

Webflow Ecommerce Apps and Integrations

Each plan comes with a range of features and integrations to enhance your ecommerce experience. You can explore additional apps and integrations to customize your online store.

Each ecommerce site plan features numerous ecommerce and CMS items tailored specifically for online retailers.

Extensive Core Features of Every Webflow Plan

Shopping ecommerce cart

Each Webflow Ecommerce paid site plan comes packed with essential features to elevate your online store experience. From customizable checkout processes to seamless integration with popular payment methods like Stripe and PayPal, here's what you can expect:

  • Design your checkout process to reflect your brand identity seamlessly.
  • Customize your shopping cart for a smooth user journey, ensuring a pleasant shopping experience for your customers.
  • Monetize your content by offering paid access to premium sections with up to 20,000 member accounts.
  • Tailor email receipts with product-specific information, and customize email templates to match your brand's aesthetic.
  • Enjoy secure payment processing powered by Stripe, with the option to offer PayPal as an additional payment method.
  • Streamline checkout with modern options like Apple Pay and Web Payments. Take the hassle out of tax calculations with automatic tax calculation at checkout.

With unlimited sales volume, there are no restrictions on how much you can sell through your Webflow store. You can also integrate your store seamlessly with social media platforms like Facebook and Instagram for integrated marketing campaigns.

The platform offers Google Shopping Integration to boost product visibility and reach a wider audience. You can also manage your email marketing campaigns effortlessly with Mailchimp integration.

You can add custom code integration to your store for enhanced tracking. All plans can define shipping regions and set custom rates for each location with manual shopping rules configuration.

With these comprehensive features available across all plans, your Webflow ecommerce site is set up for success from day one.

Transaction Fees

A key factor to consider when choosing an ecommerce plan is the transaction fee structure.

Webflow’s ecommerce plans come with a slight variety of transaction fee structures. For instance, the Standard Ecommerce Site Plan charges a 2% transaction fee on all purchases, in addition to payment processor fees.

If you’re a business with a higher sales volume, you might benefit from the Plus Ecommerce Site Plan. It eliminates transaction fees but comes with a threshold of 5,000 ecommerce items.

For even larger operations, the Advanced Ecommerce Site Plan also offers a no transaction fee feature, catering to businesses with extensive product ranges of up to 15,000 products.

Comprehending these transaction fees plays a vital role in selecting an ecommerce plan that aligns with your business model.

Custom Domain Expenses

A custom domain gives your online store a professional appearance and helps build brand credibility.

However, it’s important to note that users on a free Webflow plan are restricted from using a custom domain for their website. Therefore, to leverage this feature, you’ll need to upgrade to any of the paid site plans (which is pretty straightforward).

Building Your Online Store with Webflow

Illustration of selecting the right ecommerce site plan

Building an online store with Webflow involves leveraging Webflow’s design capabilities.

For users with website building knowledge, Webflow’s Basic plan offers a progression from the Starter Plan with added features for ecommerce development. But how do you choose the right ecommerce site plan? And what are the additional costs you need to consider for enhanced features? We will now explore further.

Selecting the Right Ecommerce Site Plan

As we mentioned earlier, xhoosing the right ecommerce site plan is a crucial step in building your online store. Webflow provides a variety of ecommerce site plans.

Each plan offers different features and pricing options to cater to different business requirements. Each of these plans comes with distinct business plan features, catering to different business sizes.

Evaluate your business size, product inventory extent, and the projected annual sales volume.

Additional Costs for Enhanced Features

While Webflow’s ecommerce plans offer a wide range of built-in features, you may incur additional costs if you’re seeking advanced features.

Webflow offers built-in integrations to connect products catalogs to Facebook, Instagram, and Google. Remember, payment processors will have fees. Third-party solutions like Foxy.io are used to extend ecommerce capabilities such as subscriptions and multi-currency support on Webflow, leading to extra costs.

Additional features like affiliates and referrals or customer account logins on Webflow ecommerce are available through third-party tools such as Monto which add to the overall costs. Custom interactions and animations to enhance the online store experience can be created on Webflow, potentially increasing the cost for businesses looking for advanced storefronts. Contemplating these additional costs is vital when you plan your online store with Webflow.

Next, we will discuss how you can expand your business using Webflow’s ecommerce platform.

Scaling Your Business with Webflow's Ecommerce Platform

Illustration of scaling a business with Webflow's ecommerce platform

Scaling a business with Webflow’s ecommerce platform is a strategic move that involves upgrading to higher-tier plans, utilizing advanced features, and leveraging collaboration tools.

Webflow’s Enterprise plan caters to businesses needing enterprise-grade scalability, customized hosting clusters, deeper organizational tools, and comprehensive security and support solutions. The advanced higher-tier ecommerce plans on Webflow offer substantial value through features like 0% transaction fees and the capacity to support higher annual sales volumes.

Webflow also automates tax calculations for VAT and sales tax, integrated with shipping functions across multiple regions, including the EU, USA, Canada, and Australia, aiding businesses in managing complex tax requirements. Additionally, scaling businesses can take advantage of Webflow’s features for enhanced collaboration, like free guest access in client Workspaces and advanced collaboration settings when upgrading their Workspace plan.

We will now delve into the scaling options that Webflow offers.

From Starter to Enterprise: Scaling Options

Webflow offers various scaling options, from the Starter Plan to the Enterprise Plan, providing tailored features and support for growing businesses. The Enterprise Plan offers a customized experience with features such as:

  • a custom domain
  • upgraded bandwidth
  • guest editor customization
  • uptime SLAs

making it ideal for high-traffic sites. This plan also includes 10,000 CMS items and all the features provided in the Business plan, tailored for comprehensive enterprise needs.

Enterprise clients are billed through invoices, which differs from the credit card billing used for other plans. However, additional costs may apply for enterprise-level businesses seeking enhanced features like:

  • Localization add-ons
  • Site search
  • Publishing permissions
  • Code export
  • Form file upload

Next, we will talk about the advantages agencies can derive from using Webflow.

Unlimited Paid Hosted Sites for Agencies

Agencies can benefit significantly from Webflow’s Agency Plan, which offers:

  • Unlimited paid hosted webflow site projects
  • Advanced roles and permissions
  • Efficient project management
  • Unlimited staging sites on webflow.io domains with full CMS access
  • Free guest access in client Workspaces for clients and collaborators

These features enable agencies to manage multiple websites effortlessly and provide a seamless experience for their clients.

Agency plan users benefit from advanced roles and permissions, which streamline the management of various ecommerce projects. With these features, agencies can efficiently manage multiple ecommerce sites, improving their productivity and overall service delivery.

Conclusion

Even though Webflow offers different ecommerce options, there may be some limitations along the way. Here is where you need to decide to stay and pay what they ask or lot for third-party solutions that required coding skills and hours of work.

Penni Cart comes as a solution to solve all those issues! You don't have to leave the Webflow editor anymore to create your own checkout and shopping cart. The best part of this is that is fully customizable, you can match your brand design with your shipping cart without any coding skills and without leaving the Webflow editor. No Shopify integrations that can be costly or any other scripts that are buggy or difficult to install.

Try Penni Cart Today for free!

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