In today's competitive online marketplace having a well-designed website is not optional - it's required. Your online store with webflow must be more than just pretty - it must be functional - it must be easy for customers to shop for.
This comprehensive Webflow guide helps you do that. Advanced features and easy customization make Webflow an ideal tool for building a professional e-commerce storefront.
Find out how to build a fully functioning e-commerce store that looks great, converts well and drives sales in this guide.
What Makes Webflow Ideal for E-Commerce?
Webflow is unique in the e-commerce platform field as it is highly flexible and performant with style. Webflow will not curb your artistic inspiration as opposed to the other brands, which might be the case.
The platform is an entirely customizable platform granting you full control over the appearance of your store which helps you improve your Ecommerce customer experience. Also, the user-friendly interface of Webflow is perfect for both beginners and expert developers.
Also, it provides a kit of e-commerce solutions, and mobile-friendly design tools, and easily fits in with third-party applications. Whether one is the one-in-a-million online shop owner or the one who stands out, we could say that Webflow is the best choice.
What Are the Key Features of Webflow E-Commerce?
Webflow’s eCommerce platform is equipped with essential tools and features that make it easier to create a high-converting online store.
Among these are pages that can be customized with products, shopping carts, and checkout processes, which can be adapted to the branding guidelines of the website.
It also includes an inventory system, which allows easy inventory management besides helping in smoothly handling the order transactions.
Webflow gives you more freedom of action than other e-commerce platforms, so you can create an effective online store that reflects your identity as a brand.
Additionally, the platform embraces search engine optimization (SEO) leading to better results in the search engines’ rankings and, as a result, exposure of organic traffic on your website.
How Do You Choose the Right Template? (100 words)
Customers like eye-catching websites, this is why choosing a template is key when starting your Webflow online store.
SagaPixel mentions that 59% of people engage more with a beautiful and well-designed site.
When choosing a template design, remember what you want to express with your brand, the kind of products you sell, and the type of user experience you want to create. Webflow has customizable templates that can easily be adapted to your needs.
Whether minimalist or more complex in design, Webflow's templates are designed to be flexible, meaning you can change colors, fonts, and layouts however you like with just a click.
How to Set Up Your Online Store in Webflow ?
Here is a Webflow guide when creating your e-commerce store:
- Sign up for a Webflow account and click on New Project.
- Select a template or start a new one.
- With Webflow Designer, add product pages, categories, and any other category that you see fit.
- Go to Penni Cart and sign up.
- You will be given a plugin to enter into your Webflow platform.
- Go to “Pages” in your Webflow project and choose the page where you want the customizable cart to appear.
- Select the Page Settings and click on the “Custom Code” section.
- Paste the plugin that Penni Cart provided before.
- Click on Save and Publish.
- To customize the cart, go to Penni Cart dashboard and customize the cart.
- You may make changes such as color and fonts to match your online store.
- Add features like shipping options and payment gateways that you feel you need.
- Test and Launch your store.
This will make the shopping experience as smooth as possible and more people will be attracted to your site.
How Can You Design an Engaging User Interface?
The engaging user interface (UI) designers are pillars of a company converting its visitors into its loyal customers.
Optimal practices for user interface/user experience design are the ones that tend to be minimalistic and direct, ensuring that customers get through all the steps of the purchasing process without any problem.
Implement visually coherent brand concepts, e.g. colors, and fonts, to yield a sufficiently satisfying and homogenous look and feel.
Medium’s article mentions that studies show that 94% of users attribute their initial impression of a website to its design.
Webflow's design tools enable you to play around with different layouts and styles to see what fits your audience best.
Besides, make sure that your navigation is simple and that you place your call-to-action buttons in noticeable spots, so customers can easily finish their purchases.
How Important Is Mobile Optimization for Your Store?
Since most of these days online shopping is completed using mobile devices, it is a vital point to have mobile optimization in your store.
Responsive design lets humans ensure that the store will look proper and work well on all sorts of gadgets, from a computer to a smartphone.
An article on Medium mentions that 74% of visitors may revisit a website if it offers a good mobile UX.
Add mobile phone capabilities, like clean clickability and quicker loading of pages, to keep away from bounces and offer for best user engagement.
How Do You Integrate Payment Gateways and Shipping Options?
A few of the required steps to start your Webflow store are integrating payment gateways and configuring shipping options. The platform offers just as many payment gateway options as PayPal and Stripe, so you can select from a variety of payment methods for your customers.
While you charge shipping fees, think about the rates and places the shipping will cover. Webflow's platform has shipping rules that you can set depending on location, weight, or cost; furthermore, you can also set up tax rules to have local laws abided by.
Gaining control of these elements will make the checkout process more effortless for your customers.
How to Launch and Test Your Webflow Store?
Before your store launch, it’s important to undergo the very last pre-launch inspection.
Ensure all your product information is good and with the correct information, your payment types are working properly, and your delivery package deal is available. It’s vital to test the capability of your repository to perceive viable problems that would disrupt the customer experience.
Try to test it thoroughly on distinct devices and browsers to make sure everything works properly. Once you’ve finished all the details and like how it looks and how it is working, it’s time to begin attracting customers.
Conclusion
Growing a successful online store calls for a mixture of design, functionality, and customer experience.
Webflow is a great choice due to its flexibility, user-friendly, and robust e-commerce features. From selecting the proper template to designing an enticing user interface, optimizing for mobile devices, and integrating payment gateways.
You can now start creating your completely optimized e-commerce store using Penni Cart which converts visitors into regular customers.
Thinking about opening your e-commerce store with Webflow? Try our customizable cart PenniCart!
